How many times have you heard marketers talk about creating a distribution strategy?
…You can probably count the numbers of times on one hand.
The truth is, marketing “gurus” love to tell you how to promote your products. They get stuck on things like pay per click advertising and building a social media presence.
Now, I enjoy talking about the marketing and sales process just as much as the next guy, however, there’s certainly much more to marketing than simply promoting your product.